As the Creative Director and Videographer/Editor of MORE DENIM PLEASE (@moredenimplz), I led the visual direction and content strategy of the digital magazine, blending fashion, culture, and technology through multimedia storytelling. I oversaw the full production cycle—from concept development and mood board creation to directing shoots and editing videos—while working closely with artists, designers, and models to bring each project to life.

Beyond production, I focused on building sustainable audience growth and brand visibility through data-driven creative strategy. By analyzing engagement metrics and tailoring content formats, I grew reach to as high as 30.2K views on a single post. I integrated features like Instagram’s artist collaboration tool to expand audience networks, optimize visibility, and drive organic traffic. Each project was not only a visual experiment but also a calculated initiative to deepen community engagement, strengthen partnerships, and position MORE DENIM PLEASE at the intersection of culture and digital innovation.

I had the opportunity to collaborate with emerging artists and designers including Gyouree Kim, Heechan Kim, CALLLMECHI, and many more, building creative partnerships that highlighted diverse voices within fashion and culture.